Every day on social media – and in reader comments on my blog and in my email inbox – I interact with entrepreneurs who are building their businesses. And I see comments like this:
“I just finished my branding. What do you think of the colors?” or
“I’m trying to decide between three logos, which one resonates with you?” or
“I’m re-branding my website for the fourth time in two years.”
Are you saying these things? Is your brand about logos, colors and fonts? Are you asking for general opinions about visual direction for your brand? Are you “re-branding” again and again to keep things fresh?
Are you BEGINNING the branding process with the visual aspects of the brand?
If you said yes, please stop.
Because you are not helping your business. And you may likely be damaging it.