When was the last time you said, “Ooops,” or “Oh, sh&*!” after hitting send? The last time you sent out a letter with a glaring error? Spelled someone’s name wrong? Made a promise you didn’t properly research? Ticked someone off with the way you worded something? Sent something to the wrong person?
If you wear a marketing hat long enough, you’re bound to make some marketing blunders. It happens to the best of us. The real question is: How did you handle it?