Calling it Quits on Sales Shaming
10/06/16 How to Brand Your Juju , Personal Juju , Uncategorized # , , , ,

Calling it Quits on Sales Shaming

I grew up surrounded by the car business. My dad was an old-school car dealer. The kind who would say to customers things like, “Whaddya think, we plug these lights into the moon?” or “Whaddya mean you have to ask your wife? What kind of sissy has to ask his wife if he can buy a car?”

 

He carried a wad of cash in his pocket with a rubber band around it, instead of a wallet. He wore Sansabelt slacks that coordinated perfectly with matching polyester-blend golf shirts and pullover v-neck sweaters with little penguins embroidered on the left breast. He golfed 18 holes most every afternoon, and spent his evenings in lounges with high-back red leather booths, velvet wallpaper, and great big porterhouse steaks… a glass of something clear, amber, and on the rocks invariably in-hand.

 

In the 1970’s he broke Nissan’s sales record for the most new vehicles sold in a single month. (They were still Datsun then.) When he died in 2008, the record still stood.

 

When I was a little girl, I thought my dad smelled like 50% perspiration, and 50% California sunshine. I thought he could make money rain from the sky.

 

But I never wanted to be a car dealer.

 

Sales? Ewwww.
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Great Story, Dude.
24/05/16 How to Brand Your Juju , Personal Juju # , , ,

Great Story, Dude.

As marketers, we brand our businesses and brand ourselves through stories. We tell the world how we got to where we are today…

 

What private hells we endured in the honing of our crafts,

 

What it took for us to finally create the solutions to the nagging problems we now can solve for the rest of the world,

 

Or of the pivotal days that pushed us – unceremoniously — off the ledge, and qualified us to talk other potential jumpers down from that very same ledge.

 

These brand stories represent our ascent into the world of entrepreneurship. And they create bonds with our customers that lead to sales… that foster success.

 

But what about the stories we don’t tell everyone else?

What about the stories that we tell ourselves, instead?

The ones that hold us back? Hold us down? Hold us hostage to our own self-sabotage and destructive habits?

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Ever Try Too Hard?
20/05/16 Personal Juju , Uncategorized # , , , ,

Ever Try Too Hard?

I haven’t been my consistent wordy self on the blog for the past few weeks, because I’ve been trying.

 

I’ve had my head down, trying to make something work.

Pushing. Pressing. Testing. Tweaking. Wiggling. Testing.

Sighing. Crying. Laughing. Singing. Then sighing and crying again…

 

I did my very first yoga video just after I turned 40, almost ten years ago. It was Baron Baptiste’s “Journey into Power.” Everything about yoga was new and weird and amazing for me, and for long moments I just sat and stared at Baron.

 

But when he said, “Don’t try hard; try easy, “ I had to stop and rewind.
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Seeing Things for the First Time
11/04/16 Uncategorized # , , , ,

Seeing Things for the First Time

I woke up this morning and had the strangest sensation: I could see.

 

I mean I could see everything. The sun was just beginning to rise, and I could see the geometric patterns of shadows on the ceiling. I could see the La Costa valley beginning to take shape outside my bedroom windows, and the traffic light across that valley, turning from red to green. I could see the tops of the palm trees in our back yard, painted with light. I could see Diego, our Golden Retriever, and his kind amber eyes staring back at me from the floor beside my bed.

 

It’s the first morning that I remember, in my life, that I could see upon waking.

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How Telling Your Story Translates to Sales
31/03/16 How to Brand Your Juju , Uncategorized # , , , ,

How Telling Your Story Translates to Sales

There’s a lot of talk in the branding and business worlds these days about story telling. And every day I read long, involved stories from business owners who lead with their life experiences – who use their own journeys as the basis for presenting their products.

 

And last week, I had an interesting question from a reader:

 

“How does finding a unique story translate into actual sales?”

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Are you trying to sell your product? Or the transformation?
28/03/16 Uncategorized # , , , , ,

Are you trying to sell your product? Or the transformation?

I recently had a call with a client who told me she wasn’t sure why someone would buy her art. She felt that she had a beautiful product – art infused with a healing energy. She felt connected to her brand and motivated by the “juju” she’d identified in her brand story. She felt, from the bottom of her soul, that her product would bring something to the buyer.

 

And then she said, “But I’m just not sure if other people will feel the same way. I’m just not sure why they would buy it.”

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“Six Figures In Six Months.” Five Words with No Meaning.
24/03/16 Uncategorized # , , , ,

“Six Figures In Six Months.” Five Words with No Meaning.

I live and work on the Internet now. After 25 years of making money offline, the web is my office these days. And I keep my eye on the market leaders, the competition, the movers-and-shakers, and the talkers.

 

And almost every day, I see people make promises about how quickly I can make money on the Internet. Not a single day goes by that a hot-shot doesn’t tell me how I can make $50,000 a month, or a million in my first year, or how I can sign clients up for a $10,000 program with ease.

 

I can only guess that you’re reading these things, too.

 

And I want to take a moment to call “Bullsh** on the “Get-Rich-Quick” lie.

 

Now before you get up in arms and send me examples of people who were $225,000 in credit card debt last year and are currently sipping Mai-Tais in the Bahamas while riding the jet skis they own free-and-clear, I want you to hear me out.

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35 responses
Anatomy of a Good Brand, with Mihai Herman
17/03/16 Personal Juju , Uncategorized # , , ,

Anatomy of a Good Brand, with Mihai Herman

A couple of weeks ago, my friend Mihai Herman sat me down for an interview. Mihai is a business coach for creative entrepreneurs – and he lives in Romania. He’s young. He’s ambitious. He’s a firecracker. He’s got a social following of more than 30,000, and he’s a regular contributor for the Huffington Post. And what I like most about Mihai is that he’s looking to learn and improve every chance he gets.

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How to Handle the Haters? What to Do About Negative Online Reviews and Comments.
14/03/16 How to Brand Your Juju , Personal Juju , Uncategorized # , , , , ,

How to Handle the Haters? What to Do About Negative Online Reviews and Comments.

In my last two blog posts, I introduced you to some friends of mine – business owners who were blown away by a brutal online review from a high profile client. And how this review started a downward spiral for my friends that resulted in them losing enthusiasm for their business, then losing actual business, and then sliding into a dangerous sea of inactivity.

 

In the first post, I addressed the inactivity, and what to do when you feel like doing nothing. (You can find it here.)

 

In the second post, I addressed the issue of how my friends allowed someone or something outside of them to define them — and their brand. (You can find it here.)

 

And in today’s post, I want to address something less emotional, and more pragmatic:

 

How do you deal with critics, angry customers, and haters online?

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It’s your brand identity. Who defines it?
10/03/16 Uncategorized # , ,

It’s your brand identity. Who defines it?

Earlier this week, I wrote a blog post about some friends of mine – close friends whom I respect and admire – who fell into a hole when they received a damning review of their services on Yelp by a very powerful client. The hole they fell into was one of inactivity and fear.

 

But it was more than that – they fell into a hole of self-denial. And they created that hole when they allowed their business to be defined –in their own minds – by the opinion of someone else.

 

A full year later, they’re just beginning to crawl out of that hole. And they’re squinting in the bright light of the gorgeous day that’s before them.

 

In my first post, I talked about the inactivity. About HOW to get up and begin again when we feel bruised or crushed, when we feel overwhelmed by the size of our to-do lists, or underwhelmed by our own performances.

 

The answer to inactivity is relatively simple. It’s activity. Of any kind. In order to move forward, we need momentum. And we gain momentum when we’re in motion. You can read about that here.

 

I received an unusually large number of responses to that blog post. I had lots of readers come forward and say that similar things had happened to them – that they’d felt just the way these two talented gentlemen felt when they were attacked with criticism that was brutal at best, and destructive at worst.

 

And I think there are other elements of this story – this whole situation – that are ripe for discussion.

 

Perhaps the biggest issue here is how we allow ourselves, and our businesses, to be defined.

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24 responses