Think about your favorite three brands. Just close your eyes, and allow your top three brands to pop into your head.
There are, undoubtedly, a host of reasons you’re attracted to these brands. But whether you realize it or not, one of the things you’re likely most attracted to are their personalities.
I meet a lot of small business owners who believe that logos, colors and fonts drive brands.
When we first begin to “brand,” these are the things we focus on. I hear entrepreneurs say, “I just hired a designer to do my brand,” or “I just branded my website.”
This approach leaves a tremendous amount of unfinished business on the table. And one of the juiciest pieces it overlooks is brand personality.
I challenge my clients to answer this question: If your brand was a person, who would it be?
