If you’ve been around my blog or my online trainings, then you’ve undoubtedly heard my favorite saying:
A great brand is not about logos, colors and fonts. A great brand is about the way you make people FEEL.
This weekend, I watched a fresh and enlightening TED talk by Joe Gebbia, one of the co-founders of Airbnb, and I wanted to share it with you here. Gebbia, who is a designer, discusses how he and his co-founders “designed for trust” when they created Airbnb.
From a branding standpoint, I love everything about this talk. I love that Gebbia started his business because he had a realization – through a personal experience – that shifted one of his fundamental beliefs:
“Maybe the people my childhood taught me to label as strangers were actually friends, waiting to be discovered.”
Friends… waiting to be discovered.
What a beautiful concept to share with the world.