09/06/15 Bold Moves -- Bad Juju

Bad Brand Juju: How Far Will Barbie Get in Her New Shoes?

Yesterday Mattel announced that Barbie can now wear flat shoes. They’ve rolled out 23 new Fashionista Barbies featuring 14 different facial looks, eight skin tones, 18 eye colors, 22 hair styles and 23 hair colors. Barbie still scales to a woman with a 36” bust and an 18” waist, so while her back likely aches at night, she is at the very least free to walk around town without blisters.

 

According to Sheila Shayon at BrandChannel.com, girls have become more interested in super-women and inspirational toys, and Mattel is coming off of its sixth quarter of lagging sales with Barbie. Flat shoes were a last ditch effort. Continue reading

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04/06/15 How to Brand Your Juju

Tips for Treats

When I was a teenager and got my first paycheck, my mom sat me down and talked to me about how to tip. She wanted to make sure I entered the world of commerce politely and with a sense of gratitude. She told me that I should tip anyone who did something personal for me. “Juju, if someone washes your car, fixes your hair, serves you food, parks your car or shines your shoes, it’s a real treat. You could have done these things for yourself. You should make sure you tip these people well.”

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Smells Like Brand Spirit
02/06/15 Good Juju and Brands that Have It , How to Brand Your Juju , Uncategorized

Smells Like Brand Spirit

Weekend mornings at the coffee shop are a ritual in our marriage. I never had a cup of coffee until my mid-forties, but I’ve learned to savor a latte. I look forward to one the moment I open my eyes on Saturday.

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